The purpose of this publication is to provide you with a starting point to finding resources in creative advertising.
- Books
- Journals
- Audiovisual resources
- Subject Headings
- Journal databases
- Advertising agencies
- Internet resources
- Web search tools
Books
These books are shelved at the locations indicated - GP: Gardens Point, KG: Kelvin Grove and CA: Carseldine. Items marked Ref are shelved in the Reference Collection.
| Title | Call number | Location |
|---|---|---|
| Encyclopedia of advertising | 659.103 2 | GP - Ref |
| Encyclopedia of major marketing campaigns | 659.10973 42 | GP |
| B & T year book | 659 2 | GP, CA - Ref |
| Advertising media planning : a brand management approach | 659.111 34 | GP, KG |
| Clio awards 2000 | 659.107973 1 /41 | KG |
| Clio Awards : the 43rd annual awards competition | 659.107973 1 /43 | KG |
| EPICA Book : Europe's best advertising | 741.67094 2 /16 | KG |
| New York festivals 11 | 741.67079 1 | KG |
| One show interactive : advertising's best interactive and new media. (includes CD-Rom) | 741.607973 1 | KG |
Journals
The library subscribes to some print and electronic journals that cover Creative Advertising. Journals comprise articles about current developments and research in a subject area. Browsing relevant journals is a good way of keeping up to date in your area.
| Title | Call number | Location |
|---|---|---|
| Adbusters | P 659.1042 38 | KG |
| Advertising age | Factiva | Database |
| B & T weekly | P 659 1 | GP |
| Brand strategy | Factiva | Database |
| Communication arts | P 741.66 2 | KG |
| Creative review | P 741.6 81 | KG |
| Creative review online | Factiva | Database |
| Journal of advertising | ABI Inform | Database |
| Journal of advertising research | Business Source Elite | Database |
| Journal of creative behavior | P 153.35 4 | KG, GP |
| Graphis advertising : the international annual of advertising | P 741.67 20 | KG |
| World advertising review | P 659.1 210 | KG, GP |
When you have done a catalogue search, you can limit your results to audiovisual material by choosing the "Modify Search" option from the results page. Choose desired "material type" and search again. A small selection of relevant titlesis listed below.
| Title | Call number | Location |
|---|---|---|
| The Nike TV commercial | 659.143 32 | KG |
| Best commercials of 1986: Advertising Age best TV commercials of the year | 659.1430973 2 | GP |
| The one show | 659.13 26 /2000 | KG |
| Winners: 15-21 June, Cannes 2003 : 50th International Advertising Festival | 659.143 38 /50 | KG |
| Annual Clio awards | 659.107973 1 | KG |
Subject Headings
To find resources on a topic, the best starting point is to perform a keyword search on the library catalogue. Once you have found an item that looks relevant, you can then use the subject headings assigned to that record to find other items. Alternatively, you can browse the shelves at the following locations:
Journal databases
Locating journal articles is different from locating books. The Library Catalogue will tell you if QUT Library holds a particular journal but it will not provide information about individual journal articles. However, the journal databases will help you to locate references to journal articles, and sometimes the abstract and full-text of the articles.
The journal databases vary in the amount of information which they provide. If you find a reference to a journal article, but not the full text, then you will need to perform a Title search, using the Title of the journal (NOT the article) on the library catalogue. The library catalogue will provide the print and/or electronic holding details if the journal is available to QUT staff and students.
Effective use of the databases requires an understanding of search techniques and the Pilot Information Literacy tutorial provides help on developing search strategies.
In addition, library staff offer training sessions on how to use databases throughout each semester. The Tours & workshops page provides further information.
QUT staff and students can access the databases from within QUT libraries or remotely from your School, home or office via the Internet. Most databases require your QUT username and password. Access to the databases is available from the Databases page.
| Database title | Description |
|---|---|
| Factiva |
An interdisciplinary news, current affairs and research database providing access to nearly 8000 publications including Creative Review, Adnews, and Campaign. |
| Art Index | Indexes 260 international art publications, including advertsing and graphis design journals. |
| ABI/Inform Global (via ProQuest) | Indexes approximately 1,300 business and marketing periodicals from around the world. |
| Academic Search Elite (via EBSCOhost) | A cross disciplinary database on the EbscoHost platform indexing 2,900 journals from 1984 onwards with almost 1,300 providing fulltext as html with graphics or PDF. |
| ACM Digital Library | Published by the Association for Computing Machinery, this service provides the fulltext of 21 ACM core journals and co-sponsored journal titles and proceedings. |
| Business Source Elite | Subjects include: accounting; banking; finance; international business; management; marketing; real estate; regional studies; sales; trade and technology. |
| Design and Applied Arts Index | Subjects include: advertising, computer aided design, graphic design, typography, multimedia design, illustration, photography, marketing, design history, theory and management. |
| Standards Australia Online | Provides access to the full text of Australian Standards including multimedia and information technology. |
Advertising agencies
The Internet provides access to a large range of resources in the Advertising area. However, the quality of the resources varies, and as part of your research process, you will need to evaluate each web site. There are guidelines for evaluating information which can help you with the evaluation process.
| Web site | Description |
|---|---|
| American Association of Advertising Agencies - featuring AAAAgency Search.com | Contact information for many American advertising agencies. |
| adbrands.net - Company Profiles/Account Assignments | The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries . Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 10,000 worldwide account assignments for almost 4,000 leading brands. |
| Advertising Agencies on the World Wide Web | A guide to internationanl advertising agencies by the Southern Illinois University |
| Advertising Database | A searchable database American brands and their media planning agencies. Contains names, direct dials and current data within the year. |
| Advertising World - Directory of Advertising Agencies | A database of advertising agencies listed alphabetically, developed by Texas Advertising, The University of Texas at Austin. |
| Google - Directory of Advertising Agencies | Google's listing of useful Internet directories for Advertising resources. |
| McCann Erikson | Website of McCann Erikson Worldwide Advertising |
Internet resources
The Internet provides access to a large range of resources in the Advertising area. However, the quality of the resources varies, and as part of your research process, you will need to evaluate each web site. There are guidelines for evaluating information which can help you with the evaluation process.
| Web site | Description |
|---|---|
| Adforum | Provides short film clips of award winning advertisements as well as information for the worldwide advertising community. |
| Advertising World - The Ulitimate Marketing Communications Directory | A thorough Advertising resource guide developed by Texas Advertising, The University of Texas at Austin. Includes subject headings for Art Direction /Design, Branding/Brands, Copywriting, Creativity, Outdoor and Signs and more. |
| Australian Broadcasting Authority | Gives information about government policy on tlevision advertising, including the Television Program Standard (TPS) 23 |
| CannesLion | The website showcases a small selection of award winning advertisments to view via QuickTime. High and Low resolution formats available. |
| Kids' Marketing | Resources for people who market to children - includes a discussion forum. |
| News Medianet | There are examples of award winning newspaper advertisements available to view from the Rethink e-gallery link at this website. |
| Summit Awards | The Summit Creative Awards were created over ten years ago to celebrate the creative accomplishments of smaller creative companies throughout the world. This site provides examples of creative peices. |
Web search tools
| Web search tool | Description |
|---|---|
| Google http://www.google.com |
Google is an excellent search engine. To ensure you retrieve material of a scholarly nature use the advanced search facility. In the Domain field, limit your search to .edu or .edu.au or .ac.uk. You can also limit to pdf by choosing the pdf option in File Format field. |
| Vivisimo http://www.vivisimo.com |
Vivisimo is a document clustering search engine. The search technology automatically categorises textual information into meaningful, hierarchically sorted category folders. You can then view results based on type of resources found. |
| Yahoo Directory > Business and Economy > Marketing and Advertising | Includes lists of resources for the Colleges and Universities, History of Advertising, News and Media, Organizations, Television Commercials and Internet Advertising. |