Library databases - Full details

Connect to:

Product Launch Analytics

Access:

For current QUT staff and students. Available on and off campus (QUT username and password required).

Simultaneous User Limit:

Unlimited.

Subject Guide:

Description:

An online database of new consumer packaged product launches. Broad product categories include health and beauty aids, food, beverages, household products, pet products and miscellaneous products with in-depth coverage of 145 individual product categories. Coverage in Product Launch Analytics (formerly Productscan) includes Canada and America.

Advanced functionality includes:

• Product statistics data and colour reports
• Full text and spreadsheet format reports
• Trend analysis data available over time
• Innovation ratings
• Direct access to manufacturers' websites
• Searches can be saved and E-Alert e-mail alerts created

Coverage:

1980 onwards. Updated five times per month.

Documentation & Help:

• Please refer to the online help available within this resource.